Blog

Peace of mind for Home and Away.

Peace of mind for Home and Away.

Hundreds of thousands of babies worldwide have slept comfortably and safely in the original, trusted, clinically proven*, Safe T Sleep Sleepwrap. The world’s most flexible, practical swaddling wrap! Allows natural,...

Peace of mind for Home and Away.

Hundreds of thousands of babies worldwide have slept comfortably and safely in the original, trusted, clinically proven*, Safe T Sleep Sleepwrap. The world’s most flexible, practical swaddling wrap! Allows natural,...

Safety warning – Imitations of safety products

Imitation is the highest form of flattery but could it be fatal? When Miriam Rutherford-van Gisbergen, the Safer Sleep for Babies Campaigner, designed the Safe T Sleep® Sleepwrap® product over 29 years ago, she...

Safety warning – Imitations of safety products

Imitation is the highest form of flattery but could it be fatal? When Miriam Rutherford-van Gisbergen, the Safer Sleep for Babies Campaigner, designed the Safe T Sleep® Sleepwrap® product over 29 years ago, she...

Jacinda Ardern used a Safe T Sleep Sleepwrap

Jacinda Ardern used a Safe T Sleep Sleepwrap

WOW!! Thanks Jacinda! Miriam and I (mieke) were at a little cafe out of Auckland and Jacinda Ardern with a takeaway coffee in hand noticed our Safe T Sleep car...

Jacinda Ardern used a Safe T Sleep Sleepwrap

WOW!! Thanks Jacinda! Miriam and I (mieke) were at a little cafe out of Auckland and Jacinda Ardern with a takeaway coffee in hand noticed our Safe T Sleep car...

Safe T Sleep Mini Sleepwrap

A Good Night’s Sleep For Your Baby and You

"Empowering parents and caregivers with positive, nurturing, gentle ways to settle their sleeping babies more safely, prevent injuries and give peace of mind to deserving parents, caregivers and grandparents is...

A Good Night’s Sleep For Your Baby and You

"Empowering parents and caregivers with positive, nurturing, gentle ways to settle their sleeping babies more safely, prevent injuries and give peace of mind to deserving parents, caregivers and grandparents is...

3 Ways to Avoid Baby Information Overload

3 Ways to Avoid Baby Information Overload

New parents often tell me (Miriam, the inventor) how overwhelmed they feel about information overload on baby products. “Where do I start?” parents often ask.  Here are 3 ways to...

3 Ways to Avoid Baby Information Overload

New parents often tell me (Miriam, the inventor) how overwhelmed they feel about information overload on baby products. “Where do I start?” parents often ask.  Here are 3 ways to...

Sweet Sleep

Parents and carers are often overwhelmed with changes and recommendations for safe sleeping positions and safe swaddling for their babies. ‘Back’ sleeping infants has been current advice for over fifteen...

Sweet Sleep

Parents and carers are often overwhelmed with changes and recommendations for safe sleeping positions and safe swaddling for their babies. ‘Back’ sleeping infants has been current advice for over fifteen...