Proudly New Zealand Designed, Owned & Operated The Safe T Sleep Sleepwrap is the best, practical, more versatile and economical safety swaddle for home and away |

Safety warning – Imitations of safety products

Imitation is the highest form of flattery but could it be fatal?

When Miriam Rutherford-van Gisbergen, the Safer Sleep for Babies Campaigner, designed the Safe T Sleep® Sleepwrap® product over 29 years ago, she knew she needed to ensure it would provide the safest sleep possible for a baby.

The Sleepwrap is a safe, comfortable swaddling wrap allowing all natural movement at each stage of development yet helps prevent the baby from moving around into potentially dangerous positions, and provides both them, parents and caregivers, with a secure nights sleep. As a Positive Parenting Educator and Tutor with a Nursing background, her product had to be well respected amongst her peers.

Miriam's design has been tested and trialled by professionals and in hospitals and found to be safe. It is in fact the only* Clinically Proven babywrap in the world. The Safe T Sleep Sleepwrap has experienced over 29years of proven safety in the global market. *

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Jacinda Ardern used a Safe T Sleep Sleepwrap

WOW!! Thanks Jacinda!
Miriam and I (mieke) were at a little cafe out of Auckland and Jacinda Ardern with a takeaway coffee in hand noticed our Safe T Sleep car and deliberately walked over to us!! 
She came up and said “You are the lady who invented those wrap around things for babies aren’t you? 😂 They are just wonderful, I had three of them for little Neve and absolutely loved using them. Thank you so much Miriam”
💕 Wow how cool is that?! 
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A Good Night’s Sleep For Your Baby and You

"Empowering parents and caregivers with positive, nurturing, gentle ways to settle their sleeping babies more safely, prevent injuries and give peace of mind to deserving parents, caregivers and grandparents is a wonderful privilege" says Miriam Rutherford-van Gisbergen.

An early pioneer of positive parenting education, Miriam has advised, supported and worked with parents and child health professionals for over 30years.  Her commitment to empower parents with full information regarding sleeptime safety awareness and settling skills for babies, newborn to two years, and assisting parents and surgeons with PWS (flat head) concerns has been, and is currently still the driving force behind the success of her business.

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3 Ways to Avoid Baby Information Overload

New parents often tell me (Miriam, the inventor) how overwhelmed they feel about information overload on baby products.

“Where do I start?” parents often ask.  Here are 3 ways to start your knowledge, and avoid information overload.

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