Safety warning – Imitations of safety products

Imitation is the highest form of flattery but could it be fatal?

When Miriam Rutherford-van Gisbergen, the Safer Sleep for Babies Campaigner, designed the Safe T Sleep® Sleepwrap® product over 29 years ago, she knew she needed to ensure it would provide the safest sleep possible for a baby.

The Sleepwrap is a safe, comfortable swaddling wrap allowing all natural movement at each stage of development yet helps prevent the baby from moving around into potentially dangerous positions, and provides both them, parents and caregivers, with a secure nights sleep. As a Positive Parenting Educator and Tutor with a Nursing background, her product had to be well respected amongst her peers.

Miriam's design has been tested and trialled by professionals and in hospitals and found to be safe. It is in fact the only* Clinically Proven babywrap in the world. The Safe T Sleep Sleepwrap has experienced over 29years of proven safety in the global market. *

Over two hundred thousand babies have benefitted from her Sleepwrap worldwide, including NZ Prime Minister Jacinda Ardern, and there has not been one reported injury or fatality during this time. 

As with any successful design, others have since created copies of the Safe T Sleep Sleepwrap. These designs can look similar but may have minor but key changes that reduce the overall safety of the baby. While Miriam can completely stand by her design, and know it is the best way to ensure a safe sleep for baby, imitations can not provide the same assurance.

The Safe T  Sleep Sleepwrap is proven for efficacy* to assist in safer selected sleeping positions for young babies and also helps parents and caregivers to comply with 3 of the important official safe sleeping guidelines:

  • Keep young infants on their back to sleep (alternate their head side at each sleep)
  • Keep baby's face and head clear
  • Prevent overheating

The Sleepwrap also:

  • Helps prevent/correct misshapen (flat) heads
  • Helps prevent falls from cots/cribs and beds
  • Promotes a more restful, safe sleep
  • Helps with reflux, colds, colic positioning
  • The Safe T Sleep products are made from top quality, chemical free, 100% natural cotton which is batch woven for Safe T Sleep
  • Washable, easy to use, compact, lightweight and therefore extremely versatile for home and away


Miriam asks anyone looking for a safe sleeping solution to ask the following questions:

Has it been proven to be safe?

What sort of testing has been carried out and where?

For more information on  the Safe T Sleep and the testing it has undergone, please visit *

Miriam is available for consultation regarding flat head concerns and safer sleeping for babies. You can contact her on

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