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Royal baby receives Kiwi sleep wrap - PRESS RELEASE

Safe-T-Sleep made it in to the media again this month for their beautiful gift to the baby princess.

The newest member of the royal family is to receive a snuggly little gift made with Kiwi ingenuity.
Two-month-old Princess Charlotte will soon receive her own personalised sleep wrap created by South Auckland resident Miriam Rutherford-van Gisbergen.
The entrepreneur designed the Safe T Sleepwrap more than 20 years ago to prevent falls and injuries from cots.

She got the chance to send a wrap to Prince George two years ago after getting royal contacts from her local MPs office.
It was soon followed with a very important phone call thanking her for the present.  
"We know that it got there... I've spoken to the private secretary for Kate and William. We got a phone call from Buckingham Palace to say they had received it.

"Based on that, and because Kate's so sensible and a great mother, I think she probably would be using it."
The thought of future kings and queens getting a good night's sleep with her product feels special, she says.
"But I think all babies are kings and queens... my passion, motivation and drive has always come from a really high regard for babies."
Rutherford-van Gisbergen came up with the idea for the safety wrap while working as a nurse. She was shocked to see so many babies with broken bones and injuries from falling out of cots.

So she invented the two-piece baby wrap which fits around the mattress and the baby while still allowing for comfortable movement.
Princess Charlotte's wrap is embroidered with a gold royal crown and a silver fern, just as her big brother Prince George's was.
Ellen Cowley was tasked with sewing the royal item together and says "it's quite exciting" knowing who will be using it.
But she's made "hundreds and hundreds over the years", each with the same care, she says.
Apart from a bit of gold stitching and embroidery  "it's just the same".

" I went ahead and made it like I always do."
The wrap has been specially packaged in a gold box with a pink ribbon and was sent to Buckingham Palace last week. 

 - Stuff

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Safe T Sleep turns 22!

22 years with no cot deaths or injuries!

For 21 years Safe T Sleep (NZ) Ltd has supported positive, nurturing parenting skills and has also proudly supported:

Individual parents/grandparents and caregivers with over 500 Sleepwraps donated.

Plunket, Cure Kids, Kids Foundation, Kids at Risk, Selected community projects, Parent Centre’s and Playcentre’s, Selected rotary projects, Radio Lollipop, Burn Support group, Mana Montessori, Kidney Kids, Leprosy Mission, Koru Care

Miriam the inventor consults widely and provides advice and support to individual parents and many professionals. As an early advocate and facilitator of positive parenting skills, Miriam was among the pioneers of positive parenting workshops, which she has facilitated for over twenty five years.  She has since worked with a range of other health professionals in promoting positive parenting and baby sleep safety awareness, gathering national and international studies that address sleeptime risks, and Positional Plagiocephaly (deformed and flat head) issues.

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