Proudly New Zealand Designed, Owned & Operated The Safe T Sleep Sleepwrap is the best, practical, more versatile and economical safety Baby Wrap swaddle for home and away |

A Good Night’s Sleep For Your Baby and You

Extensive research followed by professional hospital clinical trials, including scientific fabric and laundry testing, resulted in the safe, approved Safe T Sleep Sleepwrap.  Observational hospital clinical trials clearly showed the Sleepwrap helped to maintain safe sleeping positions, thereby helping to prevent accidental suffocation risks and head moulding (flat head) and it also helped improve babies sleep patterns plus give parents and caregivers extra time to attend to a baby in the standing and climbing stage of development.

The initial trials ran over a six month period, it involved 300 babies parents and 15 clinicians from different fields and it had overwhelming positive results and feedback from parents and child health professionals.  Subsequently hospital clinical trials proved the efficacy of the product. Read About us.

Now since its conception in 1976 and delivery onto the world market in 1992, hundreds of thousands of babies have slept safely with the Safe T Sleep Sleepwrap & little HEADwedge. Not one reported fatality, cot accident or injury in all this time.

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Preventable baby deaths back in the spotlight

Preventable baby deaths back in the spotlight

The news this week that a coroner ruled the death of a 4-week-old baby boy in June last year as preventable if an appropriate safe sleeping aid was used. This has led to a recommendation for funding to give all mothers an approved baby safe sleeping aid at birth. Until they are 12 months old, babies are vulnerable to SUDI (Sudden Unexpected Death of an Infant) during sleep, especially when parents choose to co-sleep with their infant in an unsafe way.

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3 Ways to Avoid Baby Information Overload

3 Ways to Avoid Baby Information Overload

New parents often tell me how overwhelmed they feel about information overload on baby products.

“Where do I start?” parents often ask.  Here are 3 ways to start your knowledge, and avoid information overload.


  1. Listen to old knowledge

Listening to old knowledge by talking with experienced parents, grandparents, midwives, medical advisors (add anyone else you trust to this list) is often a good start and can be reassuring.

Swaddling a baby has stood the test of time, it goes across all cultures, and if you are lucky enough to have access to an experienced parent or grandparent, they will know about swaddling.


  1. Look for new knowledge

Search the internet for trusted and known sources of new knowledge.  Government and long-standing organisations are a great start.

At Safe T Sleep we are delighted that the NZ Government advises “wrapping/swaddling your baby is a useful method to help baby settle and sleep on their back. This method can help to reduce the risk of Sudden Infant Death Syndrome (SIDS) and development dysplasia of the hip.

SmartStart is a joint initiative between NZ government agencies responsible for services associated with the birth of a child (Department of Internal Affairs, Ministry of Social Development, Inland Revenue, Ministry of Health).

At Safe T Sleep we are also delighted that Plunket NZ advises “if you swaddle your baby, use the arms-free method”.  Arms free is a Safe T Sleep method.

Plunket has been in existence for more than 100 years and is New Zealand's largest provider of support services for the development, health and wellbeing of children and families.


  1. Put the old and new knowledge together and trust your gut instinct

Once you have done your research, listen to your gut instinct.  You will know what’s best for your baby and your family.

By Miriam Rutherford-van Gisbergen


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