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3 Ways to Avoid Baby Information Overload

3 Ways to Avoid Baby Information Overload

New parents often tell me how overwhelmed they feel about information overload on baby products.

“Where do I start?” parents often ask.  Here are 3 ways to start your knowledge, and avoid information overload.


  1. Listen to old knowledge

Listening to old knowledge by talking with experienced parents, grandparents, midwives, medical advisors (add anyone else you trust to this list) is often a good start and can be reassuring.

Swaddling a baby has stood the test of time, it goes across all cultures, and if you are lucky enough to have access to an experienced parent or grandparent, they will know about swaddling.


  1. Look for new knowledge

Search the internet for trusted and known sources of new knowledge.  Government and long-standing organisations are a great start.

At Safe T Sleep we are delighted that the NZ Government advises “wrapping/swaddling your baby is a useful method to help baby settle and sleep on their back. This method can help to reduce the risk of Sudden Infant Death Syndrome (SIDS) and development dysplasia of the hip.

SmartStart is a joint initiative between NZ government agencies responsible for services associated with the birth of a child (Department of Internal Affairs, Ministry of Social Development, Inland Revenue, Ministry of Health).

At Safe T Sleep we are also delighted that Plunket NZ advises “if you swaddle your baby, use the arms-free method”.  Arms free is a Safe T Sleep method.

Plunket has been in existence for more than 100 years and is New Zealand's largest provider of support services for the development, health and wellbeing of children and families.


  1. Put the old and new knowledge together and trust your gut instinct

Once you have done your research, listen to your gut instinct.  You will know what’s best for your baby and your family.

By Miriam Rutherford-van Gisbergen


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Princess Charlotte gets a Kiwi gift

Safe-T-Sleep features in the New Zealand Herald this month, for their gift to the Royal Family. Read the article below!

When it comes to Kiwi baby accessories, the fourth in line to the British throne need not worry about hand-me-downs.

New royal baby Princess Charlotte will soon receive her own personalised Safe T Sleep Sleepwrap - the same New Zealand-made product sent to Prince George in 2013.

Miriam Rutherford-van Gisbergen, who designed and developed the baby wrap, says she is thrilled her invention is being sent to the 2-month-old Princess, "as this is often when infants become even more mobile during sleep".

The Auckland entrepreneur said the gift, which will be couriered to the UK next week, will help Princess Charlotte sleep more comfortably, restfully and safely.
It will also allow the Duke and Duchess of Cambridge - as well as Princess Charlotte's other caregivers - a better night's sleep and their own peace of mind, she said.
The Sleepwrap helps prevent babies from falling from their cot or bed and has been used by hundreds of thousands of New Zealand families for nearly 23 years.

- NZ Herald

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Royal baby receives Kiwi sleep wrap - PRESS RELEASE

Safe-T-Sleep made it in to the media again this month for their beautiful gift to the baby princess.

The newest member of the royal family is to receive a snuggly little gift made with Kiwi ingenuity.
Two-month-old Princess Charlotte will soon receive her own personalised sleep wrap created by South Auckland resident Miriam Rutherford-van Gisbergen.
The entrepreneur designed the Safe T Sleepwrap more than 20 years ago to prevent falls and injuries from cots.

She got the chance to send a wrap to Prince George two years ago after getting royal contacts from her local MPs office.
It was soon followed with a very important phone call thanking her for the present.  
"We know that it got there... I've spoken to the private secretary for Kate and William. We got a phone call from Buckingham Palace to say they had received it.

"Based on that, and because Kate's so sensible and a great mother, I think she probably would be using it."
The thought of future kings and queens getting a good night's sleep with her product feels special, she says.
"But I think all babies are kings and queens... my passion, motivation and drive has always come from a really high regard for babies."
Rutherford-van Gisbergen came up with the idea for the safety wrap while working as a nurse. She was shocked to see so many babies with broken bones and injuries from falling out of cots.

So she invented the two-piece baby wrap which fits around the mattress and the baby while still allowing for comfortable movement.
Princess Charlotte's wrap is embroidered with a gold royal crown and a silver fern, just as her big brother Prince George's was.
Ellen Cowley was tasked with sewing the royal item together and says "it's quite exciting" knowing who will be using it.
But she's made "hundreds and hundreds over the years", each with the same care, she says.
Apart from a bit of gold stitching and embroidery  "it's just the same".

" I went ahead and made it like I always do."
The wrap has been specially packaged in a gold box with a pink ribbon and was sent to Buckingham Palace last week. 

 - Stuff

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