Safe T Sleep Company Profile
The CompanySafe T Sleep™ International (NZ) Ltd is based in Auckland, New Zealand. It was founded in 1992 by Miriam Rutherford-van Gisbergen, mother, tutor, positive parenting educator with a nursing background. The Company was established to promote her invention, a unique baby safety product named the Safe T SleepTM Sleepwrap® that would support positive parenting practices and help to prevent injuries and deaths occurring in and around babies’ sleep time
Company Philosophy
Safe T Sleep supports nurturing, positive parenting and professionally
trialled and proven baby/child products.
Company Objective
It is the overall objective of the director and the Safe T Sleep™ team
to work towards the goal of providing global access to the Safe T
Sleep™ Sleepwrap® products for all parents, grandparents and caregivers, who wish to protect sleeping infants; and to enjoy peace of mind.
Company Mission Statement
To provide a safer sleeping environment for babies andpeace of mind for
parents and caregivers through the unique design and manufacture of
Safe T Sleep™ products within the philosophy of nurturing, positive
parenting and professionally trialled, proven baby/child products.
For fourteen years the Safe T Sleep™ business has supported a ‘service’ philosophy. Safe T Sleep™ (NZ) Ltd regularly liaises, consults and works with parents, health professionals, specialists and organisations, sharing information such as relevant research findings and child care concerns. Miriam frequently attends relevant conferences, seminars and expos, as well as contributing her time to hospitals, medical professionals and to health and safety committees and interest groups. Safe T Sleep™ provided a toll free information line for counseling on positive parenting techniques to help settle infants and support caregivers. Safe T Sleep™ freely donates products, videos and DVD’s including general information on safe cot/crib making practices as well. Instructions for the correct use of Safe T Sleep™ Sleepwrap® were made available in five languages.
Since 1992 the company has consistently reached up to 10-20% of all babies born in NZ alone with the patented Safe T Sleep™ Sleepwrap® products. Thanks to an effective small team of staff, key professionals and support people giving value as follows:
- Wide consultation with health professionals and the public.
- Evidence based information.
- Continuing product innovation.
- Original, unique, trusted, trialed and patented products that provide a solution to specific needs for consumers.
- Consistently high production standards and strict quality control.
- Sound relationships with manufacturers.
- In-depth and continuous training and support services to retailers and end users.
- Leading-edge research-based information.
- Honesty and integrity.
- Regular communication.
- Training.
- Training manuals.
- Reliability.
- Prompt delivery.
- Product quality guarantee.
- Few returns – below 2% per anom.
- Hassle free and stress free service.
all resulting in ‘certainty’, trust and reduced overall costs for Safe T Sleep™ retailers.
International Recognition
Miriam has presented Medical Papers at national and international
levels, practical sleeptime workshops and numerous positive parenting
workshops including several on Marae. She has presented at national
and international Conferences and Congresses including International
SIDS, National and International Injury Prevention, International
Karitane, National and International Royal College of Midwives,
International Paediatric and Child Health Nurses, Early Childhood
Conferences and Expo’s for Parent, Baby and Child.
Miriam and the Safe T Sleep™ Company and international website service have earned respect for honesty and integrity with the medical profession, retailers and consumers generally. The Company and product names are well known, respected and have mature branding.
A Perfect Record.
Consistently since 1992 the Safe T Sleep™ Sleepwrap® reaches up to 20% of all first time babies born each year in New Zealand alone. There have been no reported deaths or incidents..
An
initial trial involving more than 300 babies and a broad range of
health professionals, parents and caregivers resulted in overwhelmingly
positive feedback.
Hospital staff and charge nurses involved in the trials identified 22 hospital uses for the Safe T Sleep™ Sleepwrap® to aid patient positioning, comfort and care.
Patents/Trademarks
The Safe T Sleep™ Sleepwrap®
product has been the subject of an International Patent Application
under Chapter 1 of the Patent Co-operative Treaty (PCT) which has over
60 member states. Under Chapter 11 of the Treaty, patents have been
applied for in various member states. The product design and its
associated marketing, educational and packaging materials are also the
subject of copyright in all member states of the Berne Copyright Union
and cannot be copied or reproduced without the permission or authority
of the copyright owner, Safe T Sleep (NZ) Ltd.
Currently significant Patents are through and Trademarks have been registered.
Download Fitting Instructions
Fitting Instructions are all in PDF format. 